The best practices for YouTube advertising are nothing like the strategies used for advertising on other platforms. Not only are brands creating video content specific to the platform, but YouTube offers several ways to incorporate supplemental ads into the experience of a single video.
This functionality can provide you with additional opportunities to drive customer actions in the form of multiple video views, ad clicks and referrals to your business website. Clickable ads inserted into a video are at the heart of this advertising strategy.
Here are some basic guidelines to help you make better use of these unique mid-roll ad solutions.
Online advertisers have no shortage of options for purchasing ad space online — and those options increasingly feature programmatic inventories serving virtually every type of ad you could want.
According to eMarketer, four of every five display advertising dollars were spent on programmatic inventories in 2017, and it's quickly taking over other types of advertising, too. Adobe Digital Insights reported that programmatic's share of TV advertising, for example, is projected to soon rise from 28 percent to 39 percent in both the U.S. and the U.K.
Options are great, but only if you understand where the most effective advertising can be found. Programmatic ad buying is a much-needed product to serve the ad world, but it isn't always better than direct ad buying. Advertisers need to understand how to choose one over the other in any given situation.
Contracting can be a very hard business to market. For roofing specialists, it can be especially difficult to reach out to customers throughout the year, as roofing isn't something many people have on their minds on a regular basis.
However, with some tried and true techniques, it is possible to see real results from marketing on social media. A simple strategy can help build your business no matter the season! Here are three tips to follow.
1. Post Quality & Valuable Content
Content is key to any online marketing plan, but it's particularly important for those in specialty niches — you need to market yourself in a way that appeals to people who haven't even thought about the need for roof maintenance, repair or replacement. The best way to do this is by creating highly shareable articles, videos and even infographics that can inform customers about different aspects of roofing.
As you may have heard, Facebook made a big splash in the news last week with Mark Zuckerberg’s announced changes (post, newsroom) to how their algorithm surfaces posts from businesses, brands, and media in their news feed.
If the news didn’t make it to the top of your feed, Facebook has decided that it will prioritize posts in the News Feed that spark conversations and inspire meaningful interactions between people. These interactions can be any form of engagement, but interactions between people like comments, shares, and messages in addition to posts from friends will be weighted most heavily.
So as you develop your 2018 social strategies here are 3 tips to ensure success for your business on social media.
It's been nearly 13 years since the first video was uploaded to YouTube, and since then, the platform has amassed more than a billion users. From social feeds to online streaming networks, video content is everywhere — and yet audiences' appetites only seem to grow. Massive global brands and small businesses alike are looking for ways to capitalize on online video trends.
There's just one problem: Since online video trends are constantly changing and growing in complexity, knowing where to invest your marketing budget and how to maximize your success can be challenging — especially for smaller companies with fewer resources.
To help, we took a look at the future of video marketing and compiled a few tips on how you can keep up.
Want to get audiences talking about your brand? New research from the Interactive Advertising Bureau (IAB) found that you should ensure your ad strategy includes over-the-top (OTT) devices and airs during programs people watch together.
People are not only more likely to talk about the products or brands they see, they're also 10 percent more likely to change their minds about the products they see when co-viewing on an OTT device rather than linear TV, according to the recent report.
OTT Co-Viewing Is a Powerful Trend
So why does co-viewing (particularly with OTT devices) yield such great results? The IAB noted that this activity is more common "among younger viewers, and with strong brand engagement." Given that a Media Math study concluded that 64 percent of millennials reported being brand loyal — or more brand loyal than their parents — it's no surprise that these younger audiences are more engaged with OTT ads.
Since the dawn of television, brands have used the platform to successfully deliver their messages directly to viewers' homes. From small, local businesses to global organizations, television advertising has been a staple of the traditional media mix for brands for generations. But over the past decade, TV consumption has changed dramatically — especially among one particular group.
The Challenge of the Unreachables
Coined by Heart & Science CEO Scott Hagedorn as "the unreachables" in a Wall Street Journal article, a significant portion of millennials and Gen Xers are shying away from traditional means of consuming television. Instead, these adults watch TV programs through apps on mobile devices and through streaming services like Netflix and Hulu.
It's been less than 15 years since Facebook and Twitter were founded, but 69% of the public uses some type of social media according to the Pew Research Center.
It's no secret that film and television content is migrating to the internet at a rapid pace. When's the last time you logged on to Netflix, Amazon Video, YouTube, Sling TV, CBS All Access or Hulu? Yesterday? An hour ago?
Customers want custom experiences, but personalization can quickly turn creepy if it crosses a line of comfort with its audience. There's just one problem: Where exactly is that line?
No brand knows for sure, and different customers will have different thresholds of tolerance for these experiences. The best way for an organization to avoid any blowback for these efforts is to establish a strategy for developing, testing and tweaking the methods it uses to offer custom content for individual users.
Here are some tips that companies can use to stay smart and safe while driving innovation.