Contracting can be a very hard business to market. For roofing specialists, it can be especially difficult to reach out to customers throughout the year, as roofing isn't something many people have on their minds on a regular basis.
However, with some tried and true techniques, it is possible to see real results from marketing on social media. A simple strategy can help build your business no matter the season! Here are three tips to follow.
1. Post Quality & Valuable Content
Content is key to any online marketing plan, but it's particularly important for those in specialty niches — you need to market yourself in a way that appeals to people who haven't even thought about the need for roof maintenance, repair or replacement. The best way to do this is by creating highly shareable articles, videos and even infographics that can inform customers about different aspects of roofing.